One of my favorite methods to instantly add new customers to your small business is giving your prospective customers something for free. This is by far the fastest way to attract new customers to your business. Now, if the idea of giving something away for free concerns you, relax. You don’t have to give away the entire farm for free! Just give a free sample of your product, service, or expertise.
Giving things away for free works because it takes away all the risk from the initial transaction and establishes a relationship between you and your ideal prospect. It also engages prospects in your product or service who were not involved with it previously. Once a prospect has become your customer they are far more likely to buy from you again and again.
Professional service providers such as lawyers, Accountants Harringay and health care professionals could offer a free consultation. Restaurants – a free appetizer with a main course. Pool services – a free pool chemical inspection. Cleaning companies – offer to clean one room for free. Golf courses – free golf cart rental. Brakes/muffler/A/C shops – a free inspection.
Do you see any surprises? Do 20% of your clients account for the 80% of your business? Be aware of the risks if one or two of them account for 80% of your sales.
Unions enable Middle Class America to pool our resources and organized we have the clout to make Congress afraid of the only thing worse than the monetary spigots being turned off to our coin operated leaders, losing the election.
But with this new level of confidence came a shift; my warm market started coming around (… and they will come). Suddenly Uncle Joe is asking question and Aunt Sue thinks it may not be a bad idea to create an additional stream of income.
Show appreciation. Don’t forget to thank your client for the referral even if nothing comes from it. Especially if nothing comes from it. You don’t want your client to feel like you’re disappointed if his lead doesn’t pan out. Clearly express your gratitude for each and every referral-no matter what the outcome.